Thursday, May 11, 2006

Flim Flam and Hot Air?

You might just share a concern I have. Many of the eBook sales pages on the internet talk a lot, and go on and on as you scroll down, but have little of real substance to say. At the end of it you are still not very sure whether you will add to your sum of knowledge by buying what is on offer. Its fine if you are starting out, but as you learn more, how do you judge if you are going to be disappointed or thrilled by what you will read?
Its as if you are being talked to by an old school hard sell door to door encyclopedia salesman. And what do you know? Joel Comm, selling Google Adsense Secrets, is just that, a former encyclopedia salesman! The product is a good value review of Adsense, by the way, and the evidence is that it is into a 3rd Edition.
But the old style drawn out direct marketing letter style of sales blurb gets at me after a while. Just a pity there is nowhere on the internet to stick the star or key on your return letter, as we came to expect with Readers Digest mail outs!
And then there are the prominent book cover ads for products that are only delivered digitally when you download them. Trying to portray them as having more physical substance, I suppose, even occasionally on this site!
Is it that the sellers are lacking in self confidence about their products? Or are they treating us, the readers, as if we are, shall we say, 90 cents in the dollar?
Hopefully internet marketing will get more sophisticated as time passes. After all there are nearly always generous return rights on offer if you are not happy, so why beat about the bush?

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